U
User.123120
Guest
Hello, Freedom Family!
Yes, you've heard correctly Youtube has announced in a recent blog post that they will be removing the Annotations Editor so that means after May 2nd, they will be removing the feature! But how will bad lyric videos correct themselves?
Well, the good news is that all our existing annotations will continue to show but only on desktop computers! The only time you will be allowed to use the Annotations Editor will be to remove some of you existing ones.
But why? Because End Screens and Cards are better and easier to use according to Youtube and quite rightly so, youtube reported that since the release of End Screens and Cards the use of annotations have dropped by a massive 70% so it makes sense to scrap the idea and put more time and support into something that's making a better impact like end screens and cards, also in the blog post that Youtube shared there were a few reasons regarding this decision which goes as the following;
Yes, you've heard correctly Youtube has announced in a recent blog post that they will be removing the Annotations Editor so that means after May 2nd, they will be removing the feature! But how will bad lyric videos correct themselves?
Well, the good news is that all our existing annotations will continue to show but only on desktop computers! The only time you will be allowed to use the Annotations Editor will be to remove some of you existing ones.
But why? Because End Screens and Cards are better and easier to use according to Youtube and quite rightly so, youtube reported that since the release of End Screens and Cards the use of annotations have dropped by a massive 70% so it makes sense to scrap the idea and put more time and support into something that's making a better impact like end screens and cards, also in the blog post that Youtube shared there were a few reasons regarding this decision which goes as the following;
- End Screens and Cards work on mobile: Annotations Editor launched in 2008 before the world went mobile. With 60 percent of Youtube's watchtime now on mobile, why go through the work of creating annotations that won’t even reach the majority of your audience? End Screens and Cards work on mobile and desktop, giving you more bang for your buck.
- End Screens and Cards are more engaging for your viewers: End Screens and Cards generate seven times more clicks across YouTube than annotations. In fact, viewers generally don’t love annotations, and on average they close 12 annotations before they click on one of them. And more and more viewers turn off annotations altogether.
- End Screens are easier to create: You told us that adding annotations at the end of your videos is hard. With End Screens that process is now much quicker and easier -- in fact, up to ten times quicker. You can now import End Screens from other videos or use dynamic overlays to save yourself, even more, time.
We saw this coming!
Evidently, annotations were made to become end screen and cards. To quote an article written 2 years ago when Youtube released Annotations.
"Though replacing annotations is the eventual goal, that’s not happening yet – cards can’t quite do everything annotations can. You can’t choose their size or exactly where to put them, for instance (they all show up on the right edge), they’re limited to five per video and you can’t set your own colors." You can find the full article here.
So what do you guys and gals think, do you like the decision? Let us know!
-Itsjustjord